Coursework Brief. G324. OCR Media Studies

A promotion package for a new film, to include a trailer, together with two of the following three options:

a website homepage for the film;

a film magazine front cover, featuring the film;

a poster for the film.


The criteria for the production element of the courseworkis as follows

Video

Level 1 0–23 marks

The work for the main task is possibly incomplete. There is minimal evidence in the work of the creative use of any relevant technical skills such as:

Producing material appropriate for the target audience and task;

using titles appropriately according to institutional conventions;

using sound with images and editing appropriately for the task set;

shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;

using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.


Level 2 24–35 marks

There is evidence of a basic level of ability in the creative use of some of the following technical skills:

Producing material appropriate for the target audience and task;

using titles appropriately according to institutional conventions;

using sound with images and editing appropriately for the task set;

shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;

using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

Level 3 36–47 marks
There is evidence of proficiency in the creative use of many of the following technical skills:

Producing material appropriate for the target audience and task;

using titles appropriately according to institutional conventions;

using sound with images and editing appropriately for the task set;

shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;

using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

Level 4 48–60 marks

There is evidence of excellence in the creative use of most of the following technical skills:

material appropriate for the target audience and task;

using titles appropriately according to institutional conventions;

using sound with images and editing appropriately for the task set;

shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;

using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.